Term 1
- Foundations of Digital Marketing
- Concepts of Web Design and Development
- Search and Display Marketing
- Social Media Marketing
- Role of AI in Digital Marketing
- Paid Advertising Strategies
- Advanced Analytics
- Affiliate Marketing
- Advanced Marketing Automation
- Data Privacy and Digital Marketing Ethics
- Portfolio Powerhouse
- Career Launchpad
Term 2
Google Ads
Google Analytics
Semrush
SpyFu / WordStream
Social Pilot
UpContent
Curata
Social Media Ads Platforms
HubSpot
Mixpanel
Sprout Social
Ahrefs
Google Data Studio
Bitly
Canva
MailerLite
WordPress
Mailchimp
Zapier
Hootsuite
Job Profiles
- Digital Marketing Executive
- Social Media Strategist
- Marketing Data Analyst
- SEO/SEM Specialist
- Digital Marketing Consultant
- Paid Media Specialist